PARTNERSHIPS AND STRATEGIC ALLIANCES
With the aim of developing strategic partnerships, we reached an agreement with the Lise Watier Foundation that allows the YWCA to offer the s’Entreprendre program. The goal of this program, which combines training, intervention, and financial support, is to help women achieve financial independence through entrepreneurship, education or by charting a path to return to the workforce.
The Foundation also partnered with the Nishi Pearls Company to launch a new financing campaign last November that allows new arrivals to receive professional training through the Montreal School of Gemmology. To this end, several jewellery stores sold bracelets through the Second Chance program over the holiday season to help fund this project. The program will be offered free of charge starting in the fall of 2018.
The Women’s Y Foundation and the YWCA Quebec worked together to launch the second My Bag is Yours! campaign. This was the first time the two have collaborated and judging by the hype this campaign generated, it most definitely will not be the last! This collaboration allowed us to strengthen our connections and increase the visibility of women’s issues across an even larger audience.
The Foundation also concluded an agreement with Epiderma, which will provide financial support to the My Bag is Yours! campaign for two years. A great example of a successful partnership!
BUILDING LONG-LASTING RELATIONSHIPS
The Foundation always makes sure that the donor is at the heart of its actions and positioning. This principle adheres perfectly to the pursuit of its objectives of loyalty and recognition, as defined in the 2016-2019 Strategic Plan. On this note, we strive to constantly reach out to new donors to build long-lasting and meaningful relationships. For example, from now on, as part of the InspirationnELLE event, organized by the Generation W committee, the Foundation proposes that partners offer a mentorship to the award winners in their category over the course of an entire year.
In the same vein, we’ve updated the category and partnership structures for the Women of Distinction Awards gala, our signature event. The established connections go above and beyond the event and have, for example, paved the way for an International Women’s Day presentation at Microsoft, focusing on gender equality and equity.
THE FOUNDATION’S VISIBILITY
2017-2018 saw a major increase in the Foundation’s visibility. In January 2018, the Foundation launched its first quarterly newsletter to keep our donors informed of our activities and, above all, to convey a better sense of the issues and the relevance of the YWCA Montreal’s mission.
In addition, the efficient management of communications and the implementation of a social media strategy have helped increase our Facebook followers by 75%. The Women’s Y Foundation has boosted its image and is increasingly positioning itself as a key player on the philanthropic stage.
Four new administrators joined the ranks of the Board of Directors: Édith Cloutier, President of Rogers Communications, Quebec region; Jessica Harding, Associate Litigator Osler; Elisabeth Masse, President of EM Motion Marketing, and Benoit Primeau, Investment Advisor, Vice President and Portfolio Manager with the National Bank Financial. Their expertise and skills are valuable assets and perfectly complement the profiles of the other board members. We are very grateful that they have chosen to contribute their talents to the Women’s Y Foundation.
The second My Bag is Yours! campaign, held in collaboration with YWCA QUEBEC, was extremely successful, generating a gross revenue of more than $33,000.
34 runners raised more than $20,000 to support YWCA programs.
The gala raised close to $315,000 to benefit of the women, girls and families who use the services provided by the Montreal YWCA.
The second InspirationnElle gala generated net profits of $12,000.
We would like to extend our heartfelt gratitude to all the members of the Board of Directors and the different work committees: Finance, Visibility, Women of Distinction Awards, My Bag is YOURS! and Generation W. Thanks to each of you for your professionalism and your commitment, which allow us to constantly ask the right questions and thereby continue along a path of innovation. We would also like to acknowledge the exceptional contributions of our volunteers, without whom these activities would never see the light of day.
We sincerely thank, for their contributions Audrey Cadre, Karine Chênevert, and Robert Beaudoin, outgoing directors.
Our faithful donors are essential to the impact our activities have on the community. We aim to maintain and develop their trust in order to build a strong, unified network that supports the YWCA Montreal’s mission of building a better future for women, girls, and their families.
In closing, we cannot neglect to acknowledge the remarkable work of Sonia Wong and Viviane Agostino who, day after day, demonstrate professionalism and commitment, as well as the work of the entire YWCA team, an extremely qualified and confident team always actively advocating for women and girls.
Présidente du conseil d’administration
Fondation Y des femmes
Fondation Y des femmes